By Sharla Sikes Within the complex world of customer relationship management, categories have emerged to further define the concept.

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By Sharla Sikes It’s pretty tough to jump right into customer relationship management software and see immediate results, but there are things you can do to make sure you’re set up for the best possible results. Merrell Ligons shares a few tips to get your system going in the right direction from the start.

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By Sharla Sikes We’ve established that customer relationship management has become if not a necessity, then at least a powerful tool in today’s sales world. So let’s say you’ve got your CRM system set up, and you want to make sure you’re getting the most function out of your investment.

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By Sharla Sikes If you are a business owner or executive—regardless of the size of the company—customer relationship management systems are a good bet to help you maximize your sales. CRM systems become even more valuable in today’s uncertain economy. Your customers are the reason your business exists, yet many companies forget to place the [...]

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