By Sharla Sikes We’ve established that customer relationship management has become if not a necessity, then at least a powerful tool in today’s sales world. So let’s say you’ve got your CRM system set up, and you want to make sure you’re getting the most function out of your investment.

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By Sharla Sikes If you are a business owner or executive—regardless of the size of the company—customer relationship management systems are a good bet to help you maximize your sales. CRM systems become even more valuable in today’s uncertain economy. Your customers are the reason your business exists, yet many companies forget to place the [...]

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Having been a freelancer myself, I know how important it is to have a nice set of tools in your tool belt. CRM is a loosely used term today for what’s better known as customer relationship management. How do you explain that to friends or family though? “Yes, I work in CRM”. It’s easier and [...]

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