CRM investment is wasted if the intelligence it delivers fails to influence dispatched communications. How can businesses ensure that money spent on CRM analytics actually begins to benefit the messages that are delivered to customers and prospects? While the importance of getting targeted communications out of the door has achieved mainstream awareness, there is still [...]

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Between the decision to implement an enterprise-wide software solution and it implementation and acceptance, lies perhaps the most treacherous ground in the corporate IT landscape… Research group after research group report that an extraordinarily high percentage of software projects either fail to meet their goals after completion, are delivered over-budget or late, or are simply [...]

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In my first review of Entellium’s eSalesForce free “test drive” I wasn’t able to actually view their product because a live demo didn’t exist. Since then, Entellium has released a trial without having to speak with a sales rep which finally brings them almost up to par with other CRM vendors who have offered a [...]

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Having been a freelancer myself, I know how important it is to have a nice set of tools in your tool belt. CRM is a loosely used term today for what’s better known as customer relationship management. How do you explain that to friends or family though? “Yes, I work in CRM”. It’s easier and [...]

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