For those of you who are looking for a CRM product, you’re probably overwhelmed with the number of choices available today. There is a huge range of solutions and most people just don’t know where to start looking. You could pay thousands of dollars and get a top-notch inhouse solution or subscribe to an on-demand […]

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By Sharla Sikes
You don’t need me to tell you times are a bit tough right now. Buyer confidence is low, and that means that keeping the customers you have is even more important—let alone attracting new customers.
Can a customer relationship management system be the way to do this?

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The Gartner CRM Summit 2008 will be held Sept. 8-10 at the Gaylord National Resort and Convention Center, Washington, D.C. Aimed at customer relationship management professionals, the summit will focus on technology’s effects on the customer experience value of marketing, sales and customer service, while increasing profits and customer satisfaction, and lowering operating expenses.

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By Sharla Sikes
The Net Promoter Score can be a handy tool for businesses to monitor and manage customer relationships.
Developed by a team headed by Fred Reichheld, the NPS bases its results on the answer to a single question asked of consumers: “How likely are you to recommend this company to a colleague?” Reichheld claims this […]

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By Sharla Sikes
Software applications that can be accessed via the Internet are growing in popularity, and it’s not hard to see why. With the applications available on a pay-per-use basis or even free, businesses—especially small and medium businesses—can find a cost solution that fits.
Businesses can take advantage of the provider’s secure server and avoid buying […]

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By Sharla SikesIt may seem like we’ve talked about Web 2.0 ad nauseum, but that’s because it’s a hot topic in the world of customer relationship management. And there are a lot of ways it can benefit businesses of all sizes, too.
Today’s question: Should you add a customer module to your CRM system?

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By Sharla Sikes
We’ve just taken a look at how simply being aware of possible threats to CRM system security can help foil phishing attacks, but there’s a lot more involved with the security equation.
Technological security measures will boost user awareness into a complete security strategy.

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By Sharla Sikes
Web 2.0 is so, like right now.
Rick Cook at InsideCRM.com calls it a “catchphrase that many new technologies use to make the Web appear a friendlier, more powerful place and help users be more productive.”
Productive, yes; but how about vulnerable?

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By Sharla Sikes
Within the complex world of customer relationship management, categories have emerged to further define the concept.

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