Each direct marketing campaign depends on a series of factors for its success. Careful planning is vital to ensuring that response rates are high and sales conversions numerous to effectively improve return on investment (ROI). Among such factors are the season, even the time of the week when the direct mail piece arrives, how relevant [...]

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Targeted marketing communications used to be something of a pipe-dream for many businesses.  Database analysis could establish an all round view of each customer, but the processes of translating this intelligence into targeted, personalised communications was either unwieldy or unaffordable.  However, three things have come to pass over the last two years.  Personalised colour printing [...]

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With a recession in full swing, cutbacks are being made. The latest Bellwether report from the IPA revealed the biggest fall in marketing budgets for nine years. However, in an economic downturn it is even more important to spend and use marketing budgets wisely. In the current climate it is easy to think the worst [...]

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For those of you who are looking for a CRM product, you’re probably overwhelmed with the number of choices available today. There is a huge range of solutions and most people just don’t know where to start looking. You could pay thousands of dollars and get a top-notch inhouse solution or subscribe to an on-demand [...]

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By Sharla Sikes
You don’t need me to tell you times are a bit tough right now. Buyer confidence is low, and that means that keeping the customers you have is even more important—let alone attracting new customers.
Can a customer relationship management system be the way to do this?

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The Gartner CRM Summit 2008 will be held Sept. 8-10 at the Gaylord National Resort and Convention Center, Washington, D.C. Aimed at customer relationship management professionals, the summit will focus on technology’s effects on the customer experience value of marketing, sales and customer service, while increasing profits and customer satisfaction, and lowering operating expenses.

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By Sharla Sikes
The Net Promoter Score can be a handy tool for businesses to monitor and manage customer relationships.
Developed by a team headed by Fred Reichheld, the NPS bases its results on the answer to a single question asked of consumers: “How likely are you to recommend this company to a colleague?” Reichheld claims this [...]

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By Sharla Sikes
Software applications that can be accessed via the Internet are growing in popularity, and it’s not hard to see why. With the applications available on a pay-per-use basis or even free, businesses—especially small and medium businesses—can find a cost solution that fits.
Businesses can take advantage of the provider’s secure server and avoid buying [...]

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By Sharla SikesIt may seem like we’ve talked about Web 2.0 ad nauseum, but that’s because it’s a hot topic in the world of customer relationship management. And there are a lot of ways it can benefit businesses of all sizes, too.
Today’s question: Should you add a customer module to your CRM system?

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