By Sharla Sikes You don’t need me to tell you times are a bit tough right now. Buyer confidence is low, and that means that keeping the customers you have is even more important—let alone attracting new customers. Can a customer relationship management system be the way to do this?

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By Sharla Sikes Within the complex world of customer relationship management, categories have emerged to further define the concept.

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By Sharla Sikes If you are a business owner or executive—regardless of the size of the company—customer relationship management systems are a good bet to help you maximize your sales. CRM systems become even more valuable in today’s uncertain economy. Your customers are the reason your business exists, yet many companies forget to place the [...]

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