CRM: Recession Proof your Business?

By Sharla Sikes

You don’t need me to tell you times are a bit tough right now. Buyer confidence is low, and that means that keeping the customers you have is even more important—let alone attracting new customers.

Can a customer relationship management system be the way to do this? Continue reading “CRM: Recession Proof your Business?”

Gartner CRM Summit Announced

The Gartner CRM Summit 2008 will be held Sept. 8-10 at the Gaylord National Resort and Convention Center, Washington, D.C. Aimed at customer relationship management professionals, the summit will focus on technology’s effects on the customer experience value of marketing, sales and customer service, while increasing profits and customer satisfaction, and lowering operating expenses. Continue reading “Gartner CRM Summit Announced”

Net Promoter Score: Good Tool or Too Simple?

By Sharla Sikes The Net Promoter Score can be a handy tool for businesses to monitor and manage customer relationships. Developed by a team headed by Fred Reichheld, the NPS bases its results on the answer to a single question asked of consumers: “How likely are you to recommend this company to a colleague?” Reichheld claims this is the only loyalty metric companies need to pay attention to in order to grow. Adopted by companies including General Electric, Intuit, T-Mobile, Charles Schwab, and Enterprise, it’s certainly a strong enough tool bouncy castles for sale canada. There’s an argument, however, about NPS’ merits. Continue reading “Net Promoter Score: Good Tool or Too Simple?”

CRM a Big Part of Technology in the Business World

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Should You Add a Customer Module?

By Sharla SikesIt may seem like we’ve talked about Web 2.0 ad nauseum, but that’s because it’s a hot topic in the world of customer relationship

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Security 2.0 With Web 2.0

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Security and Web 2.0 CRM

By Sharla Sikes

Web 2.0 is so, like right now.

Rick Cook at InsideCRM.com calls it a “catchphrase that many new technologies use to make the Web appear a friendlier, more powerful place and help users be more productive.”

Productive, yes; but how about vulnerable? Continue reading “Security and Web 2.0 CRM”