I occasionally like to step back and remind everyone what CRM really is and what it does.  CRM stands for Customer Relationship Management and is a way to learn more about customers’ needs and behaviors in order to develop stronger relationships with them. You might not realize it but most people use CRM everyday. It [...]

Let’s step back to the basics and revisit what exactly is CRM. SMBedge.com recently launched a new section called CRM Advisor and this is their first story with the following introductory tutorial. Firstly CRM is not technology nor is it something you can touch or feel. It was during the dotcom days that led many [...]

When people ask, “What is CRM?” the literal answer is, “Customer Relationship Management,” but that doesn’t really convey much in terms of what all CRM does for a business. This CRM definition is too narrow to really explain everything the system does if it is working to its fullest potential and is user-friendly enough to [...]

CRM stands for Customer Relationship Management. Today, CRM encompasses most of the earlier customer centric practices such as Sales Force Automation, Contact Management, Marketing Automation, and Customer and Field Service. It is typically a suite of software used to manage a customers’ needs and behaviors in order to develop stronger lasting relationships with them. There [...]

Small business/large business management and success is largely dependent upon customer acquisition, customer relationship enhancements, and customer retention, otherwise known as Customer Relationship Management, or CRM.

CRM is the accepted purpose of Customer Relationship Management is to enable organizations to better manage their customers through the introduction of reliable processes and procedures for interacting with those customers.

I’ve recently had a lot of questions about the difference between CRM and SFA and which one is right for your company. "CRM" is so broadly used these days it’s really hard to completely wrap your head around it. Let’s start with a couple of basic definitions: CRM – Customer Relationship Management is about finding, [...]

In order to maintain a successful business, the business must understand and maintain a positive relationship with its customers. Customer Relationship Management (CRM) is the process of bringing the customer and the company closer together. There are many different areas in which Customer Relationship Management can be implemented. The goal of CRM is to help [...]

CRM stands for Customer Relationship Management. Today, CRM encompasses most of the earlier customer centric practices such as Sales Force Automation, Contact Management, Marketing Automation, and Customer and Field Service. It is typically a suite of software used to manage a customers’ needs and behaviors in order to develop stronger lasting relationships with them. After [...]