Each direct marketing campaign depends on a series of factors for its success. Careful planning is vital to ensuring that response rates are high and sales conversions numerous to effectively improve return on investment (ROI). Among such factors are the season, even the time of the week when the direct mail piece arrives, how relevant [...]

With a recession in full swing, cutbacks are being made. The latest Bellwether report from the IPA revealed the biggest fall in marketing budgets for nine years. However, in an economic downturn it is even more important to spend and use marketing budgets wisely. In the current climate it is easy to think the worst [...]

By Sharla Sikes
Software applications that can be accessed via the Internet are growing in popularity, and it’s not hard to see why. With the applications available on a pay-per-use basis or even free, businesses—especially small and medium businesses—can find a cost solution that fits.
Businesses can take advantage of the provider’s secure server and avoid buying [...]

By Sharla Sikes
It’s pretty tough to jump right into customer relationship management software and see immediate results, but there are things you can do to make sure you’re set up for the best possible results.
Merrell Ligons shares a few tips to get your system going in the right direction from the start.

By Sharla Sikes
If you are a business owner or executive—regardless of the size of the company—customer relationship management systems are a good bet to help you maximize your sales.
CRM systems become even more valuable in today’s uncertain economy. Your customers are the reason your business exists, yet many companies forget to place the proper emphasis [...]

Having been a freelancer myself, I know how important it is to have a nice set of tools in your tool belt. CRM is a loosely used term today for what’s better known as customer relationship management. How do you explain that to friends or family though? “Yes, I work in CRM”. It’s easier and [...]

If you haven’t already heard, the CRM Excellence conference is coming to Virginia in July. This year CRMBlogger has partnered with ASMIweb and will be sponsoring the event so look for our logo on the event brochure cover and other placement throughout the event!
CRM Excellence 2007 is the event of the year for the CRM [...]

My outside sales force has reported every detail of every sales call they’ve made since 2001. Before we launched the Cohon System, as each salesperson completed a sales call he jumped into his car and focused immediately on rushing to his next call. By the time he eventually documented each call, days had passed [...]

This year’s Sales Performance Optimization study by CSO Insights surveyed more than 1,000 firms worldwide to assess how they are improving the ability of their salespeople to sell. We found in the data trends from our 2007 report that usage of CRM systems continues to rise–67.3 percent of the companies surveyed have implemented a CRM [...]