By Sharla Sikes You don’t need me to tell you times are a bit tough right now. Buyer confidence is low, and that means that keeping the customers you have is even more important—let alone attracting new customers. Can a customer relationship management system be the way to do this?

It seems that having a project come in On-Budget is the and holy-grail of project management, especially when it comes to CRM projects. With their 70% failure rate, CRM projects represent a significant risk to a small business’ financial health and warrants more "measure twice, cut once" consideration before beginning.

Know your biggest pain points and determine how damaging they can be to your business if left untreated. Undoubtedly, the most common question I hear from companies is "How do I cost justify my CRM investment?" While project costs have come down over the past 12 to 18 months, this remains a key issue. What [...]