If your company sells any sort of product, chances are you have a support team or call center to deal with customers. Some companies outsource to countries like India where labor can be hired for lower costs. Others keep their support team close by and within the same country. Regardless of the structure or location [...]

For those of you who are looking for a CRM product, you’re probably overwhelmed with the number of choices available today. There is a huge range of solutions and most people just don’t know where to start looking. You could pay thousands of dollars and get a top-notch inhouse solution or subscribe to an on-demand [...]

The Gartner CRM Summit 2008 will be held Sept. 8-10 at the Gaylord National Resort and Convention Center, Washington, D.C. Aimed at customer relationship management professionals, the summit will focus on technology’s effects on the customer experience value of marketing, sales and customer service, while increasing profits and customer satisfaction, and lowering operating expenses.

By Sharla Sikes
The Net Promoter Score can be a handy tool for businesses to monitor and manage customer relationships.
Developed by a team headed by Fred Reichheld, the NPS bases its results on the answer to a single question asked of consumers: “How likely are you to recommend this company to a colleague?” Reichheld claims this [...]

By Sharla Sikes
Customer relationship management is an always-evolving industry, and today’s surge of CRM software options is driving growth in staffing needs, too.
In a tightening economy, customer relations have become ever more important—hence the increase of careers based around building, protecting and cultivating relationships with customers for businesses in nearly every sector.

Unfortunately, many companies are keen to start a CRM program, yet woefully underestimate the cost. With IT budgets being slashed in many companies, your business might not be able to implement CRM without very careful planning. By following the three steps below, you can save a tremendous amount of money on your new CRM program.

Audit [...]

There are lots of great articles out there regarding Sales Force Automation but it’s hard to know where to go to find them all. I recently came across and great post at Inside CRM with a list of 100+ links and resources regarding SFA. The article is titled, “The Ultimate Guide to Sales Force Automation: [...]

When the Abacus was going through its ‘trough of disillusionment’ in the early accountancy sweatshops of 2007 BC, a visionary Babylonian evangelized to his disenfranchised followers that soon it would be used to establish the true square root of two. He was right and they fell in line behind him. I forget his name now [...]

Here’s an interesting post I read on the CRM Today site. It’s written by Rick Enrico, Founder, President & CEO, Juice Media Worldwide, LLC.
One of the hottest trends in e-Commerce and retail marketing is the adaptation of Web 2.0 applications like blogs, wikis, video, RSS, widgets and podcasting into the marketing and customer relationship management [...]

Most managers think CRM is a great solution for their company for selfish reasons like being able to share and manage their customer data, pipeline, leads, etc. Those are all good reasons but little do they realize CRM is also important for their customers.
Providing customer service is very important if you want to keep your [...]