By Sharla Sikes
The Net Promoter Score can be a handy tool for businesses to monitor and manage customer relationships.
Developed by a team headed by Fred Reichheld, the NPS bases its results on the answer to a single question asked of consumers: “How likely are you to recommend this company to a colleague?” Reichheld claims this […]

By Sharla Sikes
Just like the United States, the United Kingdom is already facing a depressed economy. Despite current trends, the customer relationship management sector, however, is predicted to grow.  AMI-Partners Research predicts a 13 percent rate of annual growth worldwide, and the industry may reach $3.7 billion by 2012.
What’s behind the growth?

In my first review of Entellium’s eSalesForce free “test drive” I wasn’t able to actually view their product because a live demo didn’t exist. Since then, Entellium has released a trial without having to speak with a sales rep which finally brings them almost up to par with other CRM vendors who have offered a […]

I am evaluating the SugarCRM test drive called Sugar Professional On-Demand which is part of their open source product suite. This is the 2nd review of the series starting from this post –> Which CRM Vendor Provides the Best “Test Drive” Experience?
SugarCRM is very different from all other CRM software providers since it’s software is […]

If you own a small business, you might take a look at Heap CRM. Unlike most in this space, Heap CRM is designed for the way small businesses work — making fundamental assumptions about how you run your company (e.g. you trust your employees). This allows for a simpler & easier to use design and […]

I am evaluating the Entellium product test drive eSalesForce which is part of their Automation Release 2007. This is the first review of the series starting from this post –> Which CRM Vendor Provides the Best “Test Drive” Experience?
Entellium seems to be where salesforce.com was 5 years ago with their web site and product awareness. […]

Before considering a CRM solution, one must see and understand how a CRM system works. The days of sales reps and sales engineers scheduling a live product demo are no longer the first taste you get of their product. Now days, most CRM vendors give you a free “test drive” or demo of their product […]

Before investing thousands if not hundreds of thousands of dollars in a new CRM system it’s probably a good idea to test drive at least a couple solutions. Sure, you can read the product feature comparison charts and all the marketing fluff that makes it sound like it’s a perfect solution for you but you […]

I came across a pretty cool CRM information site called CompareCRM.com which has some free tools to help you choose the right CRM solutions. CompareCRM features information about the leading CRM vendors and their website makes it easy to build your CRM shortlist. You’ll find information on the company, key product strengths, modules and more. […]

Susan Campbell talks about how Customer Relationship Management (CRM) software solutions can do great things for a company, when they are selected and implemented correctly. She then goes on the say “This is easier said than done, however, and many decision makers are left scratching their heads trying to determine exactly what the company’s needs […]