With a recession in full swing, cutbacks are being made. The latest Bellwether report from the IPA revealed the biggest fall in marketing budgets for nine years. However, in an economic downturn it is even more important to spend and use marketing budgets wisely. In the current climate it is easy to think the worst [...]

Consumers have become less loyal and much more demanding of the businesses they purchase goods or services from. But it’s not just quality and convenience they want; consumers are ever more interested in the experience provided by organisations and the customer service they are receiving. Information is expected to be readily accessible online and the [...]

CRM investment is wasted if the intelligence it delivers fails to influence dispatched communications. How can businesses ensure that money spent on CRM analytics actually begins to benefit the messages that are delivered to customers and prospects? While the importance of getting targeted communications out of the door has achieved mainstream awareness, there is still [...]