By Sharla Sikes
Software applications that can be accessed via the Internet are growing in popularity, and it’s not hard to see why. With the applications available on a pay-per-use basis or even free, businesses—especially small and medium businesses—can find a cost solution that fits.
Businesses can take advantage of the provider’s secure server and avoid buying […]

By Sharla SikesIt may seem like we’ve talked about Web 2.0 ad nauseum, but that’s because it’s a hot topic in the world of customer relationship management. And there are a lot of ways it can benefit businesses of all sizes, too.
Today’s question: Should you add a customer module to your CRM system?

By Sharla Sikes
We’ve just taken a look at how simply being aware of possible threats to CRM system security can help foil phishing attacks, but there’s a lot more involved with the security equation.
Technological security measures will boost user awareness into a complete security strategy.

By Sharla Sikes
Web 2.0 is so, like right now.
Rick Cook at InsideCRM.com calls it a “catchphrase that many new technologies use to make the Web appear a friendlier, more powerful place and help users be more productive.”
Productive, yes; but how about vulnerable?

By Sharla Sikes
Within the complex world of customer relationship management, categories have emerged to further define the concept.

By Sharla Sikes
Today’s tough economy has made it more important than ever that businesses build close relationships with their customers.
Some companies haven’t caught on yet, though. 

By Sharla Sikes
Jigsaw, a data provider, just announced it would be offering free company contact data.
Call the Open Data Initiative, Jigsaw’s free data is available in file formats compatible with Salesforce, SugarCRM, Oracle CRM On Demand, Entellium, Maximizer, Sage’s ACT, Landslide and NetSuite.

By Sharla Sikes
It’s pretty tough to jump right into customer relationship management software and see immediate results, but there are things you can do to make sure you’re set up for the best possible results.
Merrell Ligons shares a few tips to get your system going in the right direction from the start.