By Sharla Sikes
We’ve established that customer relationship management has become if not a necessity, then at least a powerful tool in today’s sales world.
So let’s say you’ve got your CRM system set up, and you want to make sure you’re getting the most function out of your investment.

By Sharla Sikes
If you are a business owner or executive—regardless of the size of the company—customer relationship management systems are a good bet to help you maximize your sales.
CRM systems become even more valuable in today’s uncertain economy. Your customers are the reason your business exists, yet many companies forget to place the proper emphasis [...]

By Sharla Sikes
Just like the United States, the United Kingdom is already facing a depressed economy. Despite current trends, the customer relationship management sector, however, is predicted to grow.  AMI-Partners Research predicts a 13 percent rate of annual growth worldwide, and the industry may reach $3.7 billion by 2012.
What’s behind the growth?

By Sharla Sikes
Microsoft has been a household name for a while now. It makes sense, of course, that it would position itself as a major player in the Customer Relationship Management field as it has in home and business computing, and elsewhere (too many markets to list!).
So, Microsoft’s entry into the CRM world includes its [...]

By Sharla Sikes
Customer relationship management is an always-evolving industry, and today’s surge of CRM software options is driving growth in staffing needs, too.
In a tightening economy, customer relations have become ever more important—hence the increase of careers based around building, protecting and cultivating relationships with customers for businesses in nearly every sector.