Frank Dazerton for the CRM Lowdown wrote about the most important things you need to know about CRM. His list includes 5 key points you need to consider when understanding or planning to buy CRM.

It’s all about the customer
On-demand is the way to go
Customer Relationship Management is not just software
Understand all CRM vendors
The best CRM […]

My outside sales force has reported every detail of every sales call they’ve made since 2001. Before we launched the Cohon System, as each salesperson completed a sales call he jumped into his car and focused immediately on rushing to his next call. By the time he eventually documented each call, days had passed […]

This year’s Sales Performance Optimization study by CSO Insights surveyed more than 1,000 firms worldwide to assess how they are improving the ability of their salespeople to sell. We found in the data trends from our 2007 report that usage of CRM systems continues to rise–67.3 percent of the companies surveyed have implemented a CRM […]

Customer relationship management (CRM) software solutions are in danger of becoming commodity offerings. Why? Perhaps because the term is used too loosely to describe applications that do little more than record data or perhaps it is because so many applications out there promise to do the same things. And, does plug-in-play really mean that it […]