For any successful company, Customer Relationship Management (CRM) is one of the most important factors in customer acquisition. It not only consists of building extensive relationships with customers and other businesses, but it also allows a company to find out how their product is viewed by their audiences. In order to have a successful product, [...]

One of the most basic of tools that every internet marketer needs to utilize is the autoresponder. If you are trying to make money on the internet and you’re not using an autoresponder, you are really missing the mark. This article will describe the essentials of an autoresponder and how you can use one to [...]

The primary reasons that sales managers fail is that they don’t know how to manage their people, and they don’t manage a highly effective selling processes. Just as an engineering manager needs to be a pretty competent engineer, so does a sales manager need to be a pretty competent salesperson. However, in both cases, their [...]

Here’s another great post by Denis Pombriant making his predictions for CRM in 2007. He first talks about how the economy plays a big role in what’s to come and then goes into how he sees the on-demand CRM market continuing to blossom. Another interesting comment was that these companies need come up with more [...]

Quick growth within a company is usually a blend of good news and bad news. The benefit is that the enterprise is successful, and increased hiring and beefed-up operations are an indications of momentum. But there can be growing pains, as well. If an enterprise hasn’t anticipated more employees or planned more robust strategies, it [...]

You know the argument: SaaS applications are great for green field deployments, but difficult or risky to integrate with those legacy applications where all the really important data lives. With its recent announcement of ApexConnect, an integration tool to connect on-demand applications to back-end systems, analysts say Salesforce.com has moved to stuff that bogeyman back [...]

In 2005, just a week after announcing its plans to acquire CRM giant Siebel Systems Inc., Oracle Corp. executives took to the stage at the annual OpenWorld conference and pledged to continue to support and develop Siebel’s successful Software as a Service (SaaS) offering Siebel OnDemand. It was an easy decision. While Siebel was struggling [...]