Yes, you read the title correctly. Marketing campaigns that produce an abundance of leads can actually do your organization more harm than good. Why, you wonder? For starters, high-volume lead generation is a lot like creating a haystack in which the sales rep is responsible for finding the proverbial needle. Bona fide candidates do exist, [...]

Lucent Technologies, the telecommunications equipment giant, outsources upward of 85 percent of its manufacturing to its contract manufacturers’ 20-plus locations worldwide, along with its own integration centers. Needless to say, it’s not easy to coordinate across different time zones and different vendors. So Lucent has contracted with Kinaxis, a software provider offering specialized coordination services [...]

Salesforce.com has further opened up its programming platform, allowing users to enhance and change the way its online customer relationship management application functions. The Apex programming language is already used for Saleforce’s hosted CRM, but was not available to outside developers. The language is scheduled for release in mid-2007. Apex will allow users to change [...]

Granted, it’s only been one day since Salesforce.com announced Apex, its new programming language and platform. Not enough time for anyone to really digest what’s going on, right? Wrong. The response to Apex from customers (and, not surprisingly, partners) has really been overwhelmingly positive. I spent a good amount of time Oct. 9 and Oct. [...]

Let’s step back to the basics and revisit what exactly is CRM. SMBedge.com recently launched a new section called CRM Advisor and this is their first story with the following introductory tutorial. Firstly CRM is not technology nor is it something you can touch or feel. It was during the dotcom days that led many [...]