B2B marketers who are recognizing the limitations of today’s email-marketing and Web-analytics applications for generating qualified sales leads are switching to a lead- or demand-generation solution to ensure a continuous stream of qualified leads. In addition to providing the reporting that legacy email and Web analytics products provide, demand-generation solutions automate the progression of leads [...]

In 1999, the idea of renting software over the Internet was dismissed by many in techdom as little more than a marketing ploy cooked up by Salesforce.com about Salesforce.com Chief Executive Marc Benioff. At the time, the outspoken exec was operating in the shadow of software giants Oracle about Oracle and Microsoft about Microsoft and [...]

For those of you near the Chicago area there’s a CRM event being put on by Gartner. Here’s a brief overview: 11-13 September 2006 – Chicago Hilton and Towers Getting CRM right means integrating processes both within and across business functions to drive more effective customer interactions and unlock greater customer value. More mature areas [...]