Although it may look and sound complicated, calculating the Total Cost of Ownership (TCO) for on demand CRM is as simple as elementary subtraction.
Or to go one step further, more money will be going into your business rather than the system that struggles to support it. The on demand model affords customers greater flexibility […]

Like many other business trends, the pressure to keep up with the latest technology developments and hold on to your competitive edge can often lead to rushed and poorly researched decisions.
Such is the case with Customer Relationship Management and its enormous industry growth and migration rates. Many CEO’s have been left scratching their head, […]

The CRM market may be
returning to its glory years, according to AMR Research’s latest Market
Analytix Report. Despite continued consolidation among the CRM suite
vendors, the market grew 8 percent in 2005, which marks the second
consecutive year of growth for CRM. SAP and Oracle continue to jockey
for the top market-share position, Microsoft and Salesforce.com are
surging up the […]

There is no denying the increasing business trend to harness the
power of the Internet to not only get their message out, but to manage
their customer responses.

For millions of companies the Internet provides a medium to service
their customer interests, and facilitate greater communication.

However, managing, tracking and reporting on this information
was, until recently, accomplished by […]

In the current complex and competitive market, managing the sales
process is an important factor for most businesses. By automating a
company’s sales process and efforts, one can increase its productivity.
Sales
Force Automation, or SFA, is a technique used in marketing and business
that automates the business tasks of sales. Sales tasks that can be
automated might include contact management, […]

Has your company struggled with Sales Force Automation (SFA) or
Customer Relationship Management (CRM) software? If so, you’re not
alone. It’s estimated that between 65 and 80 percent of all system
implementations end in failure*. Sales people don’t like working with
software, and each rep uses the system differently. Customer/prospect
data is inconsistent and poorly maintained. Management doesn’t get the
forecasting […]

The end of software as we know it? That’s what Salesforce.com is proposing when it launches its customer relationship management (CRM) suite in native Thai next month.

Historically, many e-business software vendors have positioned themselves as providing functionality to plug gaps in enterprise resource planning (ERP). This approach was an indicator that the ERP vendors were at the top of the food chain and dictated the functioning of the entire applications ecosystem.
Lately there have been two interesting developments in this arena. AMR […]

After a long period in which there seemed to be little to report, PRM or partner relationship management,
appears to be enjoying an upswing. PRM was an unfortunate fellow
traveler with all the other ‘RM’ permutations that came about in the
dot-com bubble. There was also eCRM, which was a distinction without a
difference, and ERM in which the […]