Although it may look and sound complicated, calculating the Total Cost of Ownership (TCO) for on demand CRM is as simple as elementary subtraction. Or to go one step further, more money will be going into your business rather than the system that struggles to support it. The on demand model affords customers greater flexibility [...]

Like many other business trends, the pressure to keep up with the latest technology developments and hold on to your competitive edge can often lead to rushed and poorly researched decisions. Such is the case with Customer Relationship Management and its enormous industry growth and migration rates. Many CEO’s have been left scratching their head, [...]

The CRM market may be returning to its glory years, according to AMR Research’s latest Market Analytix Report. Despite continued consolidation among the CRM suite vendors, the market grew 8 percent in 2005, which marks the second consecutive year of growth for CRM. SAP and Oracle continue to jockey for the top market-share position, Microsoft [...]

There is no denying the increasing business trend to harness the power of the Internet to not only get their message out, but to manage their customer responses. For millions of companies the Internet provides a medium to service their customer interests, and facilitate greater communication. However, managing, tracking and reporting on this information was, [...]

In the current complex and competitive market, managing the sales process is an important factor for most businesses. By automating a company’s sales process and efforts, one can increase its productivity. Sales Force Automation, or SFA, is a technique used in marketing and business that automates the business tasks of sales. Sales tasks that can [...]

Has your company struggled with Sales Force Automation (SFA) or Customer Relationship Management (CRM) software? If so, you’re not alone. It’s estimated that between 65 and 80 percent of all system implementations end in failure*. Sales people don’t like working with software, and each rep uses the system differently. Customer/prospect data is inconsistent and poorly [...]

The end of software as we know it? That’s what Salesforce.com is proposing when it launches its customer relationship management (CRM) suite in native Thai next month.

Historically, many e-business software vendors have positioned themselves as providing functionality to plug gaps in enterprise resource planning (ERP). This approach was an indicator that the ERP vendors were at the top of the food chain and dictated the functioning of the entire applications ecosystem. Lately there have been two interesting developments in this arena. [...]

After a long period in which there seemed to be little to report, PRM or partner relationship management, appears to be enjoying an upswing. PRM was an unfortunate fellow traveler with all the other ‘RM’ permutations that came about in the dot-com bubble. There was also eCRM, which was a distinction without a difference, and [...]