A 2005 study by AMR Research found 91 percent of companies increased or maintained their customer relationship management budgets for 2006. With so many companies shopping for new CRM solutions or reviewing upgrade opportunities, businesses need help finding the right solution to meet their current business needs and long-term support requirements.
While most businesses recognize the [...]

Bad workmen blame their tools and bad salespeople blame their CRM, according to research from Microsoft Business Solutions.
The findings of a poll of 100 SME organisations with CRM implementations revealed that while 60% of sales directors insist that CRM is fundamental to their sales processes, a quarter have lost customers directly through their ineffective use [...]

For too long, small business owners have been told they did not need a customer relationship management (CRM) system in place. The myth is that only an enterprise benefits from CRM software. Small business owners have been lead to believe that CRM is full of confusing software solutions that do not deliver real business results. [...]

Will 2006 be the year that mobile CRM finally takes off? So far, all signs point to an impending launch.
CRM vendors are readying for the countdown by purchasing or partnering with mobile technology firms. And analysts are generally optimistic of clear weather ahead. For example, Gartner expects continued strong annual growth in mobile CRM [...]

Small businesses often believe the benefits of CRM are beyond their reach. Although these companies have a lower turnover and a smaller workforce than large enterprises, they often have the same business processes, some times the same disparate back-office systems and even the same complexity as large companies.
As a result, they face the same challenge: [...]

Clear business planning is key to making sure you get back what you spend on customer relationship management projects, says Ron Condon.
Two years ago, a survey by the Economist Intelligence Unit of 370 businesses of all sizes revealed that only 15 per cent of them had derived any real value from their customer relationship [...]

Even at post-tech bubble prices, adopting a CRM system requires a sizable commitment for any firm. Many of the companies making these investments, though, still are not realizing the maximum value for their money due to common missteps before and after the implementation.
Some firms, for instance, approach CRM from strictly a plug-and-play perspective. The typical [...]

Putting the customer right at the centre of the organization is the be-all and end-all of successful Customer Relationship Management (CRM).
To do that you have to know what your customers really want and really think about your business and then use that to deliver better products and services, improve customer service and increase sales [...]