As companies battle to win new customers and keep current ones where customer loyalty is fleeting at best, the demand for Customer Relationship Management (CRM) solutions is at an all-time high. With all of the available solutions, companies wanting to leverage their sales and marketing strategies, strengthen their workforce, and utilize the best tools available […]

Small business/large business management and success is largely dependent upon customer acquisition, customer relationship enhancements, and customer retention, otherwise known as Customer Relationship Management, or CRM.

It seems that having a project come in On-Budget is the and holy-grail of project management, especially when it comes to CRM projects. With their 70% failure rate, CRM projects represent a significant risk to a small business’ financial health and warrants more "measure twice, cut once" consideration before beginning.

CRM is the accepted purpose of Customer Relationship Management is to enable organizations to better manage their customers through the introduction of reliable processes and procedures for interacting with those customers.

CRM…strategic engine or just another technology tool? How would you answer this question about your company’s CRM initiative? It depends on how honest you are in answering some other questions, including:

CRM may be the largest Software as a Service (SaaS) market, but it is by no means the only one. If current trends continue, it may well lag behind the new software sectors moving to adopt the SaaS model.
One hot sector is compliance management, which is now the second largest SaaS market segment, according to […]

O2 Interactive, the homebuilder customer management systems vendor, has announced their release of version 3.0 of OnSite CRM.
OnSite CRM provides a "full life cycle of customer management for residential homebuilders and design centers," company officials say, and Version 3.0 now includes a wireless BlackBerry interface, interactive flooring and electrical editors, geographic prospect analysis, and external […]

"We are not surprised to see Microsoft looking to target enterprise customers given the scalability of the platform as compared to earlier releases of the product," Benjamin Holtz, CEO of Green Beacon Solutions, told CRM Buyer. The customization capabilities in Version 3.0 allow partners and systems integrators to build vertical or industry specific functionality, he […]

With the rollout of Microsoft (Nasdaq: MSFT) CRM 3.0 now underway, expectations are running high that this is the version that will finally push Microsoft far into the small and medium-sized (SMB) CRM vendors’ turf.
"This is the first time Microsoft CRM is ready for prime time," Yacov Wrocherinsky, president and CEO of Infinity told CRM […]

The world is full of technologies that have promised to change the complexion of business as CIOs and I.T. personnel know it. Sometimes innovation sticks and sometimes it does not. On-demand software not only has proven its staying power but also has been gaining traction year after year among enterprises of every size.