The familiar refrain of CRM failure is a hard one to avoid these days with so many industry watchers pointing to flawed strategies among customers, vendors and consultants as the reasons for an overwhelming lack of success. Researchers such as Gartner Group and Meta Group have chronicled failure rates of 55-70% for CRM implementations in [...]

Microsoft’s announcement that the 2.0 release of its CRM package will be delayed another few months has created a dilemma for many small to mid-size businesses (SMBs). Some had put off their purchase of CRM software, waiting for Microsoft’s new version. Now, they are wondering whether they should go ahead and buy it or pursue [...]

Customer Relationship Management or CRM is a combination of enterprise strategies, business processes and information technologies used to learn more about customers’ needs and behaviors in order to develop stronger relationships with them. CRM software systems automate many customer-related business tasks. CRM applications are traditionally developed as client-server software which incurs higher initial cost of [...]

CRM stands for Customer Relationship Management. Today, CRM encompasses most of the earlier customer centric practices such as Sales Force Automation, Contact Management, Marketing Automation, and Customer and Field Service. It is typically a suite of software used to manage a customers’ needs and behaviors in order to develop stronger lasting relationships with them. After [...]

Salesnet is the latest hosted provider to develop a formal platform for developers and customers to exchange information, ideas and prebuilt extensions to further integrate or customize the original offering. For Salesnet, it was an essential step, given the specific orientation of its application — that is, sales force and related CRM functionality — and [...]